Sales teams are searching for ways to enhance performance and drive better results. One solution you will see in 2025 is the combination of AI and Software as a Service (SaaS) solutions. AI sales tools have changed how teams prospect, qualify leads, and engage with customers.

Startups need to optimize their sales process while effectively managing costs. To this end, more startups are turning to Sales Representatives as a Service (SRaaS) to handle their sales functions.

In healthcare startups, a solid go-to-market (GTM) strategy is crucial. This strategy's heart lies in sales enablement - equipping your sales team with the tools, training, and resources they need to succeed.

A lengthy sales cycle can impede growth for startups and early-stage companies. As a fractional sales leader specializing in accelerating revenue for seed and Series A companies, we’ve developed key strategies to shorten sales cycles.

A startup can hire a full-time sales team with SDRs, BDRs, and a sales director, but this could burn a lot of capital. If sales aren’t good, the sales team could cost the startup so much that it no longer has enough capital to scale.